Startup Grind is the largest independent startup community, actively educating, inspiring and connecting 400,000 founders in over 200 cities. As a committee member, I have been running the Shanghai chapter together with the team for two years. StartupGrind Shanghai organizes monthly event with diverse topics from technology, finance to design. After three years, Startup Grind Shanghai has hosted more than 30 events and thousands of audience, developing into one of the most influential startup community in Shanghai. 

As part of the growth strategy, Startup Grind Shanghai needs to build its own identity. The new branding language inherits the global color scheme while redefines it in a modern way that fits the local entrepreneur culture. We believe the interplay of different disciplines and industry is the core of our community, to be inspired and encouraged by each other. The structure and position of these visual elements emphasizes on such an idea.